The Allure of the Valentine's Day Rose
The timeless appeal of the red rose for Valentine's day lies in it's enduring symbolism of romance and desire. The finest roses have a deep red color that evokes the blood beating through a passionate heart. It also has a luxurious velvety texture that invites a soft caress. The fragrance is subtle yet intoxicating. The overall effect has come to represent true and devoted love in all its fiery intensity.
At Élan Flowers we are known for taking an enduring tradition like the red rose and elevating it to create a modern classic that is elegant and refined.
From as far back as ancient Greece, the red rose was attributed to Aphrodite, the goddess of love. The belief was that when Adonis, her lover, died, her many tears mixed with his blood on the ground and from that spot a red rose bush grew. From that point on the red rose became the symbol of undying, passionate love.
The roses that we use for our Valentine's collection are very special and are ordered a year in advance. They are called the Heart Roses and they have that perfect deep red color and velvety texture and they also feature a petal pattern that resembles a heart. It's not something you will find at just any flower shop, but at Élan Flowers we are always raising the bar for the most exquisite floral experience.
We wish you and your love a most romantic and memorable Valentine's Day!
