Twice a year, New York City becomes the epicenter of the fashion world during Fashion Week (NYFW). The upcoming NYFW, scheduled for September 6-11, will attract industry insiders, celebrities, and fashion enthusiasts from across the globe. This highly anticipated event not only sets the trends for the upcoming season but also plays a pivotal role in shaping the global fashion industry.
Flowers have always been a timeless source of inspiration in fashion, symbolizing beauty, creativity, and elegance. Designers continually draw from nature’s bounty, integrating floral elements into their collections to evoke emotions and tell stories.
For example, Jonathan Anderson, the creative director of Loewe, captivated audiences with his Spring/Summer 2023 collection, where he prominently featured anthurium flowers. The unique, heart-shaped flowers were used to explore themes of nature and sensuality, seamlessly blending organic beauty with high-fashion aesthetics.
Karl Lagerfeld, the iconic creative director of Chanel, had a profound love for camellias, which became a signature motif of the brand. The camellia, known for its elegant simplicity, was frequently incorporated into Chanel's designs—from jewelry to clothing. Lagerfeld’s use of camellias represented the perfect fusion of classic femininity with modern sophistication, a hallmark of Chanel's enduring legacy.
Most recently, the 2024 Metropolitan Museum of Art Costume Institute Gala, also known as the Met Gala, embraced the theme "The Garden of Time." Inspired by J.G. Ballard's short story, this event focused on reviving historical fashion through the lens of nature. Celebrities on the red carpet embraced floral motifs, reflecting the event's emphasis on nature and time. Amelia Hamlin made a bold statement in Jun Takahashi's Undercover Spring 2024 light-up terrarium dress, featured in the "Sleeping Beauties: Reawakening Fashion" exhibition at the Met. This dress, designed as a terrarium, contained illuminated flowers and butterflies, creating a glowing, ethereal effect that highlighted the fusion of fashion and technology.
At Élan Flowers, we understand the deep connection between fashion and florals. Our team has had the privilege of collaborating with several high-profile fashion brands and events, providing luxury floral services that elevate any occasion. Recent collaborations include working with iconic brands such as Valentino, Chanel, Yves Saint Laurent, Rolex, Off-White, and Carolina Herrera. We also regularly send bespoke floral gifts to editors at top fashion publications, leading models, and influential fashion figures, ensuring that our blooms are at the forefront of the fashion world.
Whether you’re planning a Fashion Week event, seeking inspiration, or simply wanting to add a touch of elegance to your wardrobe, Élan Flowers is your go-to source for luxury and fashion-forward floristry in New York City.